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Co-operative Food’s Strategy

Co-operative Food’s Strategy
Michael Boylan, Operational Manager

The Co-Op aims to:
• Reduce impact on environment of carrier bags by reducing our useage
• Engage our members & customers
• Beat Government targets - we have signed up to an agreement to reduce our use by 25% this year.

Carrier Bag Reduction

Why a reduction in usage?
• Save resources – plastic, energy etc.
• Help the environment
• Save money – saving’s go straight to the bottom line

Commitment to Government
• 25% reduction in carrier bags impact by end 2008

The aim is to try and change customer behaviour without alienating them. It is not about upsetting customers, it is about doing the right thing for the environment.

Carrier Bag reduction - How?

The 3 “R’s”

1. Reduce - how many carrier bags we give away
2. Reuse - encourage the reuse of all types of bags
3. Recycle - when no longer able to be reused – recycle

1.0 Reduce
1.1 Does the customer need a bag?
1.2 Can the items be easily carried without a bag?
1.3 Does the customer have their own bag?
1.4 Encourage customer to bring their own bag.
1.5 Last resort if customer insists on using a “Give away”.
• If a carrier bag is required then staff decide if it should be a small or a large carrier bag.
• Reduce the amount of bags customer need by using the carrier bag to its full capacity.

2.0 Reuse
2.1 Promote the reuse of carrier bags – Shopping, Bin liners etc
2.2 Advise the customer of the Home Compostable carrier bag
• this can be reused and then when unable to be reused it can be used to home compost (must never be recycled).
2.3 Promote the use of bags that are more durable and last longer
• The Fairtrade cotton bag
• The Fairtrade cotton trolley bag
• The Bag for Life
2.4 Advise the customer to keep some bags in their car boot

3.0 Recycle
3.1 Promote the use of recycling facilities in-store
3.2 Promote the use of recycling facilities elsewhere

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Northampton & Hull Carrier Bag trial
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Free bags removed from view and re-sited behind checkouts/kiosks Now only available on request
• 2 distinct types of free carrier bags – new Small and existing Large
• Bag for Life & Fairtrade bags heavily featured
• Compostable carrier bags at 6p offered as an greener alternative
• Intensive Staff training prior to rollout
• Full POS package produced to highlight alternative bag choices
• POS package includes a plastic bag recycle bin
• Media coverage sought where possible

Eye catching POS- Shelf talkers
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Staff leaflets and roller banners
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Northhampton & Hull Carrier Bag Trial – Survey
Will campaign affect frequency of shopping at this store? This survey was conducted during the trial.

• Will shop here much more often? 2%
• Will shop here a little more often? 11%
• Won’t make any difference? 87%
• Will shop here less often? 1%
• Will shop here a lot less often? 0%
Results of the trial
• 11 stores
• 5 weeks
• 60% decrease in the use of free carriers !
• No adverse customer reaction

Free carrier bag usage- All stores
In the last six months the volume of free carrier bags ordered has dropped by 36%

Eco- Friendly bags
• 10p Bag for Life 25%+
• 99p Fairtrade bag 25%+

Compostable Bags on Isle of Arran
The first fully accredited home compostable carrier was launched in March 2008. The bags are charged at 6p each

Carrier Bag Reduction- Staff Training
We need your help
• In helping the environment.
• In helping our customers to make the right choice
• Help achieve our commitment to the Government.
By
• Asking the customer do they have a bag(s) to use?
• Informing the customer of the compostable bag.
• Informing the customer of the other bags available to buy.
• Ensuring the correct bag is selected for use.

Northampton model rollout

• Phased in to business
• All stores to be completed by end November
• By region starting in South East
• Full POS kit issued to all stores based on rollout
• New bag holders will be installed
• Full training to be completed 1 week before store re-launch

We have already delivered savings of £850,000

Summary
• Carrier bag usage already down by 36%
• Trials a success
• National rollout completed by end of November
• Colleague engagement is essential to the success of the rollout via training