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Stakeholder interest in the Report

The Highland Council
"The Highland Council's current programme commits it to develop Highland tourism – our most significant industry - in partnership with the business sector, VisitScotland, EventScotland and HIE as well as focussing on opportunities such as green tourism and activities and improving the Council's own services for visitors. Recognising wildlife tourism and the Moray Firth Dolphin population as a key element of this the Council was keen to support an evaluation of the value of this population. This will help guide and support the Council's ongoing investment in related infrastructure and interpretation."
Colin Simpson, Tourism Co-ordinator
The Highland Council (Tourism)

Whale and Dolphin Conservation Society
"This important report highlights that the Moray Firth dolphins have considerable economic as well as intrinsic value. It should help to ensure responsible development throughout the dolphins home range, including of marine tourism (including from land), which is critical as Scotland strives towards being Europe's most sustainable tourism destination. Most importantly, WDCS will use this report to help to protect these special yet vulnerable animals from the many threats they face and to safeguard their future."
Sarah Dolman, Head of Policy for Scotland
WDCS

Aberdeenshire Council
"Aberdeenshire Council supports tourism businesses throughout Aberdeenshire in addition to working closely with Deeside DMO (Destination Management Organisation) and Banffshire Coast Tourism Partnership. Whilst we know the general environment is important to visitors choosing the area as a destination, we were interested in the dolphin pod specifically as a driver for people visiting the coastal areas of Aberdeenshire. The report effectively illustrates the value of the dolphin watching opportunities and the wider marine environment to our tourism industry and will therefore inform the future activities of the industry, being particularly relevant to the Banffshire Coast area. There may also be potential for joint working between the areas on initiatives identified by the report."
Christine Webster, Senior Business Development Executive
Aberdeenshire Council